Imagine walking into a home that finally feels like you.

Hi, I’m Eti Avidor. I’m an interior designer serving New England, helping busy homeowners create modern, European inspired spaces that are both beautiful and practical with fewer decisions to worry about, fewer mistakes, and a clear plan from start to finish.

I team up with homeowners across New England providing full-service from the design phase up to a complete renovation.

Why homeowners call Eti Avidor

Clients usually come to me when they’re tired of trying to “figure it out alone” and need a guide for:

You’re overwhelmed by decisions

You have many ideas, you have saved hundreds of photos but nothing comes together. I narrow the options and help you make the right choices so decisions are quicker and help you move forward.

You’re afraid of costly mistakes

The wrong sofa size, the wrong tile, or the wrong layout can cost thousands. I help you to navigate the choices the first time, protecting both your budget and your peace of mind.

Your home looks great, but it is not functional.

You want spaces that look amazing and still function for kids, guests, work-from-home and everyday life. My designs reflect your style and support your lifestyle.

You love modern, European style

You’re drawn to clean lines, warmth and European sophistication but not sure how to bring that into your New England home. I turn that inspiration into spaces that feel natural, livable, and unmistakably yours.

What you get when you work with me

I’m here to simplify your project, not complicate it. Here’s what you can expect:

Shorter time to decisions

I present curated options that already fit your space, style and budget. You’re never left alone staring at 50 samples on your kitchen counter.

Clarity instead of confusion

You always know what we’re doing, why we’re doing it, and what comes next. No mystery design process and no guessing.

A calm, experienced guide

From planning to the final styling, I’m there to help you avoid expensive mistakes and stressful surprises so the project feels manageable and even enjoyable.

Designs that are beautiful and functional

I start with a conversation to understand your needs, goals and wish list. then I turn it into a design that's both beautiful and functional.
I consider how you move through the space, where you need storage, how the light works, etc. From there I layer in furniture, color and texture so your spaces look stunning and work effortless every day.

Modern European warmth, tailored to New England homes

My design style blends modern lines with softness, layered lighting and European – especially Italian – influences.

I don’t believe in copy-paste design. Together, we create spaces that are:

Fresh and current without feeling cold or overly trendy.
Comfortable to live in – not just staged for photos.
Personal to you – your colors, your lifestyle, your story.

Whether it’s a single living room, a family-friendly kitchen, or a whole-home update, the goal is the same: a home that feels harmonious, intentional and unmistakably yours.

A simple, guided process from first idea to a completed project

Free Discovery Call

We talk about your home, what’s not working, your wish list and your timeline. I answer your questions and suggest the service that fits you best.

Vision & Layout

I create a clear design direction and functional layout so you can see how everything will work together before making big commitments.

Selections & Sourcing

We choose finishes, furnishings, lighting and details from a curated selection. I help you balance budget, durability and style.

Implementation & Styling

I can support you through ordering, coordinating with stores and final styling so the space looks complete, not “almost there”.

Making the most of your budget

I treat your budget with respect. That means:

Helping you decide where it makes sense to invest and where we can save.
Avoiding re-dos by getting the layout and materials right the first time.
Using my trade relationships where possible to secure favorable pricing on select furnishings and materials.

Working with homeowners across New England

Based in Massachusetts, I work with clients throughout New England, providing end to end design services.

Whether you’re updating one room or planning a larger renovation, we’ll shape the project around your lifestyle, your timing and your level of support.

“Our new kitchen came out really nice, looks impressive and unique. We worked with Eti. She is experience, practical and very professional. Thank you Eti for excellent job!”
– Paul O

“We recently renovated our kitchen and wanted a modern look. We worked with Eti who was wonderful! She understood our taste and gave us great design options with great functionality. Eti was also very responsive throughout the process and answered all the questions we had. She even had great recommendations for appliances. The outcome is a unique kitchen which is now the heart of our home.”
– Shruta R, Natick

Ready to make your next design decision the easy one?

If you’re feeling stuck, overwhelmed by options, worried about making expensive mistakes, or just need a second opinion, let’s talk.
On a free discovery call, I’ll listen, ask a few questions and share how I can help.
No pressure, no obligation.